YouTube Shorts Fund Announced, to Distribute $100 Million Among Creators

YouTube Shorts Fund can pay creators in 2021 and 2022.YouTube on Tuesday announced a $100 million (roughly Rs. 735 crores) fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers.

The fund will launch within the coming months and pay creators this year and 2022, YouTube said.

The investment comes as platforms are racing to draw in young creators who are building huge fan followings - and large earning potential - by filming short comedy skits and dance routines. Viral app TikTok jump-started the trend of short-form video clips and was quickly copied by other apps like Facebook-owned Instagram's Reels, Snapchat Spotlight and YouTube Shorts.

YouTube’s TikTok-Like ‘Shorts’ Rolling call at US After India

YouTube said the new fund can pay thousands of creators monthly whose videos on Shorts receive the foremost engagement from viewers.

The streaming video site added it'll begin to check advertisements on Shorts.

As the marketplace for short video features becomes more crowded, platforms have used creator funds as how to court more users.

YouTube Testing TikTok-Like Short Video Format on Android, iOS

TikTok launched a creator fund in July and later increased its funding to $1 billion (roughly Rs. 7,350 crores) within the us over three years.

Snap awards $1 million (roughly Rs. 7 crores) per day to users who post top content on Spotlight.

Earlier this month, a report suggested that YouTube could soon make it easier for users to flick through videos by automatically translating video titles, descriptions, and captions in their language . a couple of users have reportedly spotted the feature, which seems to possess been enabled through a server-side change. It are often expected to be available for more users soon. However, translations to only Portuguese and Turkish are spotted thus far 

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YouTube to launch $100 million creator fund for Shorts video feature
Zee News 21 hours ago

Alphabet Inc`s YouTube on Tuesday announced a $100 million fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers.

The fund will launch within the coming months and pay creators this year and 2022, YouTube said.

The investment comes as platforms are racing to draw in young creators who are building huge fan followings -- and large earning potential -- by filming short comedy skits and dance routines. Viral app.

TikTok jump-started the trend of short-form video clips and was quickly copied by other apps like Facebook-owned Instagram`s Reels, Snapchat Spotlight and YouTube Shorts.

YouTube said the new fund can pay thousands of creators monthly whose videos on Shorts receive the foremost engagement from viewers.

The streaming video site added it'll begin to check ads on Shorts.

As the marketplace for short video features becomes more crowded, platforms have used creator funds as how to court more users.

TikTok launched a creator fund in July and later increased its funding to $1 billion within the us over three years.

Snap awards $1 million per day to users who post top content on Spotlight.

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